Site Navigation7 Ways To Create A Readable Website
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When you look at websites, frequently you see the same mistakes in presentation again and again. A website is not really meant for reading - I bet you'll be hard pushed to find anyone who likes reading from a screen.
Most people want to be able to scan the information, find the section relevant to them and then move on.
This article is designed to help you ensure your website is attractive and readable.
The appearance of your website will have a direct influence on your sales. If it is unreadable people won't buy from you. Too many companies think it is more important to have flashy graphics on their site than relevant, interesting and compelling copy - big mistake.
Pictures don't sell, words do - remember that.
Below are 7 simple ideas you can use to make sure your site is readable.
1. Simple to read
Use simple words and sentences (web copy is not the place for hyperbole and complexities). Make sure the colours you use work - no light text on light backgrounds or visa versa. If in doubt stick with black and white - it works.
2. Grab their attention
Headlines. A strong headline will grab your reader by the collar and force them to read on. It is also the ideal position for your keywords but that doesn't mean stuff them with them. Your headlines and sub headings should still be meaningful.
The use of sub headings will also make your text easier to read as it will break up your text. They will also act as sign posts so your reader can easily find the information they are looking for.
3. Highlighting
There will be certain words in your copy that are important to your reader. Make them stand out by making them italic or bold. Don't underline though as this will cause confusing with hyperlinks.
4. Size matters
If your font is too small or too big you could render your copy unreadable.
5. Don't cap it
ALL CAPTIAL LETTER IS A VERY BAD IDEA BECAUSE IT LOOKS AS THOUGH YOU ARE SHOUTING.
6. Spaced out
Lots of white space on your page will make it look far more attractive that a solid block of text. Use headings, sub headings and bulleted lists to create interest.
7. Check, check and check again
Before you publish check your spelling and grammar. Sloppy work won't impress anyone.
That list is really just the tip of the ice berg but it is a great starting point. Always think about your reader when putting your copy together.
Take a look at your website, can it be improved? Your website is there to sell bit just look pretty. Make it work for you - you paid for it now get a return from it.
About the Author:
Sally Ormond is a freelance copywriter who works with companies of all sizes all over the world. Her range of copywriting services will make your sales copy work harder for you freeing up your time and boosting your income.
Get in touch and give your business a boost - sally@briarcopywriting.com
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