Site Navigation3 Seo Tactics To Master And 1 To Ditch
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Internet marketers know that Search engine optimization (SEO) is very important, and determines whether you succeed in making money online or not. Because of the importance of SEO, many website owners spend a lot of money and effort improving their website ranking on search engines.
This article explains 3 tactics that you simply must master to get ahead and 1 tactic that is a real myth.
1. Optimise the right keywords and you will get results. One major error a lot of people make is going for the top level keyword. For example a keyword such as Internet Marketing - you will find yourself up against extremely fierce opposition. If you look at this keyword on google you are up against 167,000,000 other sites. You will get more success if you go for a more specific keyword phrase. Once you have traffic from this you can then target the larger keywords. Know all your key words and phrases and use them on your web content.
2. You Must Have High Quality Content. Have high quality, unique and fresh content on your website. Duplicate content can result in your website being penalized by search engines. Having fresh content means that your website will get indexed by search engines and more people will visit your website because of the useful content.
3. Get Quality Links to and From your Website. Create links with other related websites. If your web site is linked to other websites, the popularity of your website increases. Create one way links by submitting articles, writing blogs and participating in relevant forums and make sure that you include your website URL. You can exchange links with other related websites in your niche.
And the 1 item that is really not so important - A lot of SEO companies are always saying onpage optimisation is crutial for SEO ranking. But you know it really is not that important. Yes you do need a sprinkling of your keywords on your website, but it is your offpage optimisation such as links, articles, blogs, directory entries etc. that will get you your traffic. This is the area that you need to spend your time on.
It is a lot of work writing articles and blogs and then having to submit them to various websites. Submitting links and writing emails for link exchanges is also very time consuming. The good news is that there is a lot of software available now that will automate a lot of this work for you.
SEO definitely helps you dominate your niche and is well worth the time and effort you spend on it. If your website ranks high on all major search engines, and for all your keywords, you soon dominate the niche and become an expert in your niche or topic. This builds a good reputation for you, which further drives more traffic to your website.
About the Author:
Author: Jill Moore
I live in Thailand spending my time playing golf and writing.
If you would like a free detailed report on SEO made easy Click Here
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